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Everything you wanted to know about digital email marketing.

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Developing a Social Media Strategy

 

 

CHAPTER

04


 


Developing a Social Media Strategy

 

"Going social" isn't simply about being active on Facebook and Twitter. It's about being present where your audience hangs out—so you can engage with them, build relationships, and make offers your followers will love.

Being on social matters because 79% of US internet users are on Facebook and more than half keep up with the news through social media.

But there's more to social media marketing than simply being on it. Your end goal isn't more "Likes." It's more sales. Which is why we've broken down social media marketing into 4 stages of the Social Success Cycle.

Learn the Social Success Cycle and how you can use it to attract your fans and followers, engage them, and even sell to them through social media.


 

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