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What's Next?

 


CHAPTER

09 

 

The foundations you've learned in The Ultimate Guide to Digital Marketing are solid and you're well on your way to mastering digital marketing.

Now, it's time to refine your skills and get all the gears in your marketing machine working smoothly and efficiently.

Here's the next step...

 

 

 

Your Digital Marketing Strategy Template (AKA The Customer Value Journey)

 

This is where digital marketing begins and ends...

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers.

This Journey is the process every prospect goes through to become a new customer.

It’s how strangers become buyers and, eventually, raving fans of your business.

The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion.

 

But, I have great news. If you understand this digital marketing strategy (a.k.a. the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages in this template.

In other words, you'll no longer wonder if you'll be able to generate leads. You won't have to cross your fingers and hope for customers. When you understand the Customer Value Journey, even reviews and referrals will become automatic.

The Customer Value Journey is the strategic foundation of everything we do here at Digital Marketer. It's the master template upon which every other digital marketing discipline and tactic is built.

It’s so important, we confidently make this bold statement:

The job of marketing is to move prospects and customers seamlessly and subtly through each phase of the Customer Value Journey.

"The job of marketing is to move prospects and customers seamlessly and subtly through each phase of the Customer Value Journey."

 

In this chapter, we'll start with a high-level map of the Customer Value Journey. Then we'll dive into each of the 8 steps, talk about the tactics you'll need to move people along the Journey, and review case studies so you can see it in action.

 

 

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